New Velvet ecoROLL – eco-friendly toilet paper created with nature in mind
With the growing awareness of climate change and the environmental problems affecting our planet, none of us should remain indifferent to these issues. We all want the air we breathe to be unpolluted, the water we drink to be clean and our planet not to be littered with tons of rubbish that we cannot handle.
Being a brand aware of the abovementioned problems, we are committed to introducing solutions aimed at taking care of our common good. In the spirit of caring for the environment we have created our new product – Velvet ecoROLL toilet paper!
A choice for you, a choice for nature
Our aim was to create a product that has the quality our customers are used to while incorporating solutions that reduce environmental impact. Available in two variants, the new Velvet ecoROLL Soft White, and Chamomile and Aloe toilet papers, are the comfort of use you are familiar with, which at the same time is an ecological solution in the 3-ply toilet paper segment. What makes Velvet ecoROLL paper stand out among other toilet papers:
Very efficient product, 4=8 rolls
The Velvet ecoROLL pack offers 4 rolls containing the same amount of paper as 8 rolls of standard 3-ply Velvet Soft White or Chamomile and Aloe paper.
Smaller packaging means less plastic used
Thanks to tightly wound rolls, which allowed us to put the amount of paper equal to 8 rolls of Velvet Soft White or Chamomile and Aloe paper in just 4 rolls, we managed to significantly reduce the size of the packaging and thus the plastic contained in it – by even 28%!
The volume of tubes has also been reduced – by 50%! The total amount of waste was thus reduced by 43%.
Made from 100% recyclable materials
Both plastic packaging and cardboard tubes made from recycled paper are highly recyclable. Remember to throw them into the correct bins!
Reduced emissions of harmful gases
In an environmentally conscious production, pollution associated with the transport of goods must also be taken into account. Velvet ecoROLL paper rolls are very tightly wound which means that fewer trucks are used to transport them, thus reducing harmful greenhouse gas emissions by 36% compared to 8 rolls of Velvet Soft White or Chamomile and Aloe toilet paper.
Out of respect for forests
Velvet ecoROLL paper is PEFC certified. This means that the cellulose raw material used in the production process comes only from wisely used forest resources – i.e. from forests that are managed in a sustainable and responsible manner.
Velvet Care – Eco Agenda 2025
Caring for the environment is one of the main goals set by our company. The newly introduced Velvet ecoROLL product with the SAVE NATURE label, emphasizing our efforts to protect the environment, is an element of a broader strategy which we intend to implement in the coming years. We are committed to the rational use of available resources and believe that local action can result in lasting change on a macro scale. We start the change with ourselves by, for example, launching new eco-friendly solutions on the market. You can read more about our mission here.