A quarter of a century. That is how long the Velvet brand has been in business. We entered the market in 1997 and for 25 years we have put great care into providing soft, hygienic and convenient products for nearly every household in Poland. In responding to day-to-day needs in the modern world, over time, we have developed environmentally-conscious efforts that became the key indicator of Velvet’s Care future – all implemented and fine-tuned in line with the principle – we act today with tomorrow in mind!

Uvádíme do provozu nový papírenský stroj, který patří k největším a nejmodernějším strojům provozovaným ve střední a východní Evropě. Díky našim hedvábným papírům získávají naše výrobky novou kvalitu.

The factory gains new production capabilities thanks to investments in machinery. We enriched our range of paper towels and introduced new, innovative formats of tissues: tissue mini-packs and new shapes of universal tissues packaging. Even more softness and gentleness for you and your loved ones!

The Velvet brand appears in a new and improved version. To ensure comfort of our customers, we have created products of even higher quality and greater softness. They are available in a new graphic design with a polar bear, symbolizing gentleness, purity and softness…

Kimberly-Clark Corporation invests in the factory. The international leader in the production of hygiene products implements innovative technologies and management style, and launches a modern quality laboratory. The plant makes products for 10 countries in the region.

The main shareholder of the company becomes International Paper, a global tycoon in the paper industry. A period of intensive investments begins, which established the plant’s position as one of the most important paper suppliers on the Central European market.

The products from Klucze are awarded a gold medal at an exhibition in Paris. For several years now, they have been appreciated not only in Europe but also worldwide. They are famous for their high purity and neat finish, which is due to, among others, the craftsmanship of the outstanding paper maker Stanisław Jabłoński.